350.org was founded by U.S. author Bill McKibben, who wrote one of the first books on global warming for the general public, and a team of university friends.
Together, they ran a campaign in 2007 called Step It Up that organized over 2,000 rallies at iconic places in all 50 of the United States. These creative actions - from skiers descending a melting glacier to divers hosting an underwater action - helped convince many political leaders, including then Senator Barack Obama, to adopt our common call to action: cutting carbon 80% by 2050.
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